Model of Business Environment

This model indicates that how the various forces action at a variety of scales and pass through the perceptual filters

Individual and organization perceptual filters: Involves

• Internal machrism within the organization
• The ability of managers to construct their view of environment realities

Decision making: To take the decision on the basis of information flows about individual and organization

Operational and strategic actions: Operational actions mean daily activity of lower level manager. On the other hand strategic actions mean developing and maintaining the strategic plan and turn this plan into action

Implications for organization: Operational and strategic actions are perform for achieving the organizational objects on purpose.