The Structure Contract Performance Approach

The Structure Contract Performance Approach

This views of structure-conduct-performance which tell us that demand and supply establish the basic conditions of the market.
This prescribe the market structure, contract of the organization in the market and its performance.


Over all view of s-c-p approach
  • The nature of the product that is supplied, which in turn is determent by demand and cost condition face in the market.
  • The number and concentration of firm in the market.
  • Market entry condition including the misting of barrier to entry and the level of information available to firm and customer.




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