Approach to Forecasting

Approach to Forecasting: peach and Robinson suggest that the stragic manager needs to take a step by step they provide 5 step.

 

1. Selection of environmental variables that are critical to the organization.
2. Selection of sources of information about these variable.
3. Evaluation or forecasting techniques
4.  Integration of the results of forecasting into a strategic management process.
5. Monitoring and evaluation of the critical space of forecast.